Grand & Toy launches 'brand refresh' as it narrows focus to business customers

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While the company's legacy as an office supply store in the mall remains in the minds of some Canadian consumers, Grand & Toy has spent nearly a decade returning to its 141-year-old roots as a business-to-business supplier of office products and services.

Grand & Toy invented next-day delivery, so the story goes.

While the company's legacy as an office supply store in the mall remains in the minds of some consumers, Grand & Toy has spent nearly a decade returning to its 141-year-old roots as a business-to-business supplier of office products and services. "It became increasingly difficult for us to demonstrate all of those capabilities in stores with a small footprint," Henwood said.

The company's website will become fully gated in the next month. Only business customers with an account will be able to log into the site to buy goods. "People were working on La-Z-Boys and sofas. Some of our largest customers said, 'No, we need to help people create spaces in their homes where they can work efficiently through desking, seating, technology, monitors, webcams ... so all of that stuff skyrocketed," he said.

 

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