The Federal Trade Commission continued its crusade against deceptive uses of artificial intelligence Monday, suggesting that companies could face trouble by simultaneously misleading customers using AI and cutting back on ethicists who advise businesses on how to use the technology responsibly.
— FTC attorney Michael Atleson The Federal Trade Commission continued its crusade against deceptive uses of artificial intelligence Monday, suggesting that companies could face trouble by simultaneously misleading customers using AI and cutting back on ethicists who advise businesses on how to use the technology responsibly.
He advised companies that, “[a]mong other things,” their “risk assessment and mitigations should factor in foreseeable downstream uses and the need to train staff and contractors, as well as monitoring and addressing the actual use and impact of any tools eventually deployed.” In Monday’s post, he provided more details about ways companies could run afoul of the FTC with their initiatives.
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