‘A sea of misinformation’: FTC to address industry greenwashing complaints

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As consumers turn to renewable and recyclable products, protests over industry’s use of misleading terms have proliferated

Stronger labeling laws in California resulted in a lawsuit in which Keurig Dr Pepper was last year required to pay $10m over its false claim that its single-use coffee cups were recyclable, and the development highlights the need for similar laws at the federal level, Dell said.jointly filed by a coalition of environmental groups, including the Sierra Club, pointed to claims made around carbon offsets and neutrality.

If you’re making a claim about how natural gas is solving climate change, then you need to show how you’re backing that up“If you’re making a claim about how natural gas is solving climate change, then you need to show how you’re backing that up,” he said. “Even just a link to a website where a project itself is identified would help because companies are claiming they are offsetting all their emissions, but you never get to see the project that is achieving that.

 

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