One thing that the Longevity Explorers did have in common was frustration with some of the technology that was developed without input from end users like them. For example, one 81-year old participant in the discussion recounted how she had broken her femur and, although she was able to call for help, she was concerned with emergency personnel having to break down her front door to get inside her home .
Think bigger picture in addressing the needs of older consumers: understand their lives, potential needs and their outlook at a higher level to understand opportunities Getting feedback from older adults at every step, including during the creative process in advertising
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