Lulu who? A cult brand takes on the booming culture of 'dupes' | CNN Business

  • 📰 cnni
  • ⏱ Reading Time:
  • 19 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 11%
  • Publisher: 59%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

A cult brand takes on the booming culture of 'dupes'

Scroll through TikTok, and there’s a dupe for seemingly everything. Don’t want to spend $98 on lululemon leggings? Try these $27 alternatives. If a Skims bodysuit is too much, a smiling influencer will show you exactly where you can find a similar one in their Amazon storefront. Even dupes for the $45 Stanley water bottle exist.

“You have people who are able to tell the story or inform other people about what’s in fashion, influence this behavior, and they can do it faster than the original product,” Chernev said, adding it’s difficult for companies to legally protect and keep up with copies of their design. Dupes could come from dubious places and can easily be found online.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 326. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Jenny Craig is going out of business | CNN BusinessJenny Craig, the weight-loss chain, has confirmed that it's shutting down for good.
Source: cnni - 🏆 326. / 59 Read more »

What to expect from the jobs report | CNN BusinessIf the latest employment trends continue and economists' forecasts prove true, Friday's jobs report could bring back that pre-pandemic feeling.
Source: CNN - 🏆 4. / 95 Read more »

Popular board games, like Scrabble and Trivial Pursuit, get tweaked for older adults | CNN BusinessThe maker of iconic board games like Scrabble and The Game of Life is retooling these classic games so that the process of aging doesn’t get in the way of elderly fans continuing to enjoy them
Source: cnni - 🏆 326. / 59 Read more »

Dangerous chemical leaks have injured workers at one of America's largest meat processors | CNN BusinessMimi Perkins' job on the graveyard shift at a Tyson Foods poultry plant started like any other night: hosing down the blood, guts, and stray feathers left behind by hundreds of thousands of dead chickens. Then, she heard a single loud pop.
Source: CNN - 🏆 4. / 95 Read more »

Volkswagen's EV sales surge 42% despite slump in China | CNN BusinessVolkswagen says it won't cut prices to hold onto market share in China, where sales of its electric vehicles plunged in the first quarter amid intensifying competition.
Source: cnni - 🏆 326. / 59 Read more »

White House unveils an AI plan ahead of meeting with tech CEOs | CNN BusinessThe White House on Thursday announced a series of measures to address the challenges of artificial intelligence, driven by the sudden popularity of tools such as ChatGPT and amid rising concerns about the technology's potential risks for discrimination, misinformation and privacy.
Source: CNN - 🏆 4. / 95 Read more »