" — a money management method by which budgeters separate their cash into physical envelopes — in 2021 and soon became a sensation on the popular app.
"When I started on TikTok, it was mostly kids dancing," says Taylor. "I think I was just trying to keep myself accountable. And I put it out there and it went crazy viral, and I was like, 'Well, well — I'll be back tomorrow with another one.'" "I tried a few different businesses and some of them failed. Some of them went OK for a little while, and then they kind of fell off. Toward the end of my 20s, I was really struggling."
"I instantly went on Shopify, built the website and started collecting emails," she says. "So when we launched, things went really well. We've been profitable every month since we started."From the beginning, Taylor's line of products have cost a bit more than competitors'. But for a business looking to get off the ground and expand, this is essential, she says.