“We can all collect, appreciate and be influenced by the designs of others. But the highest form of self-expression — and I believe the most fun — is to create for ourselves,” she wrote in an intriguing design manifesto.While countless celebrities simply lend their famous names and faces to various fashion projects, Jolie describes her venture as more of a “creative collective.”
“We will use only curated quality vintage material and deadstock,” Jolie wrote under her Instagram post, which revealed a rustic brand logo designed by Peter Miles, an art director who has collaborated with such fashion brands as Celine, Gabriela Hearst and Repossi. “You will be able to repair or upcycle a piece from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning.
But it seems clear that Jolie, who has worn famous designer brands and haute couture creations for public appearances, is not interested in any top-down conversations with only a monied elite.background,” she wrote. “We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, under-appreciated groups, with positions of dignity based on skill.