Irish company, Mortar & More, is an award-winning international retail and hospitality design studio based in Dublin. Founded by Liz Dolan and Rob Tracey in 2014, they work with retail and hospitality brands to create interactive and engaging spaces, and have recently begun to create virtual spaces as well as physical ones.
Having delivered a number of projects with the assistance of VR, our studio is beginning to deliver projects in the Metaverse. It is an area that is only growing and expanding and whilst no one can pinpoint exactly how it will evolve and be utilised, it can already offer benefits to participants and brands.
While the Metaverse can provide a space for a straightforward digital clone of a brand’s physical store, there is so much more that can be leveraged from it. It provides a space where brands can provide complementary services, educate their customers further on their brand, provide a space where users can earn loyalty points from a brand, it can provide an alternative space for brands and services to showcase, and the list goes on.
The Metaverse provides space for playfulness with no structural constraints. It provides a freedom to designers where they can push the boat out and design cities, spaces, interiors and furniture which are unbound by the constraints of any physical environment.I think designers and brands will continue to look at ways to use the Metaverse to expand on the overall brand experience and offering.
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