The soda company is partnering with Blue Bell Creameries to create the flavor, which mixes together vanilla ice cream and a Dr Pepper-flavored sherbet. It’s available beginning Thursday in pint and half-gallon sizes at stores where Blue Bell is sold, the company announced. “The best ice cream floats are made with Dr Pepper poured over a few scoops of Blue Bell,” said Jimmy Lawhorn, Blue Bell vice president of sales and marketing, said in a release. Both Dr Pepper and Blue Bell have Texas roots.
It’s the hero brand in Keurig Dr Pepper\n \n which, along with Coca-Cola and PepsiCo, make up the three largest soda companies in the $37 billion US market, as measured by NIQ in retail and convenience stores. Recently, Dr Pepper has been gaining ground on its competitors, even as the overall soda market goes flat.