In an interview with ABC's "Good Morning America," Tim Cook said he believes tech companies will need to regulate their own AI systems.
"Regulation will have a difficult time staying even with the progress on this because it's moving so quickly, o I think it's incumbent on companies as well to regulate themselves," he said. His statements came one day after the keynote speech of Apple's annual developer conference, WWDC, where the company touted new AI applications for products like the iPhone, iPad and Mac.Apple CEO Tim Cook speaks before the start of the Apple Worldwide Developers Conference at its headquarters on June 05, 2023 in Cupertino, California. Apple CEO Tim Cook kicked off the annual WWDC23 developer conference.