Nvidia , a dominant player in the artificial intelligence computing market, may face increasing competition from custom chip designers in the near future, according to Morgan Stanley. A sharp rise in interest in AI-led technologies, sparked by the release of ChatGPT late last year, has led to a spike in demand for graphic processing unit semiconductors . These chips, made almost exclusively by Nvidia today, are expensive to purchase and energy-intensive to operate.
which currently holds a 60% market share manufacturing advanced AI chips, is expected to play an essential role in enabling future growth within this sector. As TSMC expands its capacity over time, it could see up to 13% of revenue coming from manufacturing these new chips by 2027, according to Morgan Stanley analysts.