Furby, the bug-eyed, gibberish-talking '90s toy phenomenon, has been revived — again | CNN Business

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Furby, the 90s toy phenomenon that divided kids and parents into opposing camps when it first hit stores and quickly became a craze, is making yet another comeback.

Loveable or creepy? Depends on who you ask. Furby, the ’90s toy phenomenon that divided kids and parents into opposing camps when it first hit stores and quickly became a craze, is making yet another comeback. Furby-maker Hasbro said Thursday it is reintroducing the bug-eyed, gibberish-talking furball. The latest iteration of the animatronic toy launched on Amazon Thursday and rolls into stores nationwide on July 15 after a nearly 10-year gap.

The original Furby — to the horror of parents and its youngest fans — didn’t have an off switch, putting kids and grownups completely at its mercy, day or night, when it would randomly “wake up” from a silent slumber and start talking. It wasn’t surprising then that the furry toy creature likely found itself mercilessly thrown to the back of closets. Still, Hasbro said it sold more than 40 million Furby toys globally in the first three years after they launched.

 

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