, according to our analysis. And below the corporate crème de la crème, the trends look even less encouraging. According to one recent survey of American and Canadian firms, a third of small businesses have no firm plans to try generative-and its competitors is falling—perhaps as people have tried it out, and then decided it is not for them.
In practice, most companies will adoptIndeed, even the most powerful technologies take time to diffuse, because companies tend to use a hotch-potch of software and services, some of which may be years or even decades old. Replacing outdated systems can be costly, complicated and painful.
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