Schuhmacher said things areand cited recent Nielsen data that indicated Bud Light volumes were down 31% for the week going into Father’s Day weekend. At the same time, Miller Lite and Coors Light were both up.
A second video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign — and the company has been mocked and boycotted ever since. “I see that’s the issue there. But I mean, they’re down 30%. I think the answer is ‘no, you wouldn’t do it again,’” he continued. “Without… throwing any shade to the trans community, I think just from a business perspective, you know, it wasn’t a great idea, clearly.”
Schuhmacher has also noticed that Bud Light and Anheuser-Busch get “cruelly ratioed” on social media whenever the company posts anything. Critics frequently respond with disparaging comments mocking the company with an onslaught of jokes and memes, often directly targeting the pact with Mulvaney.The Megyn Kelly Show