Shares rose 1% Friday to hit a record $191.34. With 15.7 billion shares outstanding, that stock price pushed Apple to its historic market value. Apple has been here once before: On January 3, 2022, Apple hit the $3 trillion mark during intraday trading, but it failed to close there. If Apple closes above the $3 trillion mark, it will become the only company ever to achieve that feat.
The Vision Pro, which will go on sale next year, impressed tech journalists who got an early preview of the augmented reality device. But it is entering a nascent market with little mainstream consumer adoption. Apple plans to charge a hefty $3,499 for its headset, which currently has limited apps and experiences, and requires users to stay tethered to a battery pack the size of an iPhone.
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