One key is the return of international guests, who were largely unable to come last year due to pandemic restrictions. Americans alone usually account for between 10 to 13 per cent of attendees.
Federal Minister of Tourism Randy Boissonnault, Premier Danielle Smith and Mayor Jyoti Gondek flip the flapjacks in the First Flip pancake breakfast on Stephen Avenue Mall.Mark Garner, executive director of the Calgary Downtown Association, said the association needs to find a way to break the feast-or-famine cycle in the core for these businesses who rely on Stampede to pay rent for much of the rest of the year.
“It’s part of the conundrum we have,” said Garner, adding it needs to focus on growing Folk Fest and other events to bring people downtown. “The importance of Chinook Blast and other festival events that we need to have in the off-season are even more integral. But Stampede is probably the largest economic driver of money into this community and really showcasing Calgary during July.”
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