This week, the Thai operator of the fast food chain introduced what it calls the “real cheeseburger,” a bun filled with as many as 20 slices of American cheese. The item launched on Thai menus Sunday, at a reduced price of 109 Thai baht , compared with the usual price of 380 baht . It quickly went viral on social media in Thailand, with many users on TikTok posting videos of them trying the new sandwich. “This is no joke. This is for real,” Burger King said in a Sunday social media post.
I like a few slices of cheese in my burger but not this much,” said Alisa Chuengviroj, a 26-year-old entrepreneur who sells skincare products online. Like Im, she said she had visited the store after seeing many people post about the burger online. The menu addition is an example of how fast food franchises around the world are seeking to gain traction by rolling out zany or eye-catching menu options that they hope will spread across social media.