already have rules governing"negative option marketing" – inferring consumer consent to start or continue billing for a service when no action is actually taken.to make more demands of businesses that take inaction as agreement.
submitted to the Federal Communications Commission over net neutrality – about the rules being considered, which call for a simple"click-to-cancel" mechanism among other consumer protections. The group said the proposed rule unfairly treats automatic renewals, continuity plans, and trial offers as"negative plan options," that are presumptively unfair and deceptive. And it argued the FTC lacks the authority to take such broad action using powers specifically tailored to address
"Requiring 'simple' cancellation is a difficult standard for businesses to implement, as there is little detail provided to guide them to understand its meaning and how to comply with this ambiguous requirement," the ANAin its comments.
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