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I sold my rare sneakers to start a pizza business

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Michele Civiera, who raised £10,000 from selling his shoe collection, aims to take his firm nationwide.

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Michele Civiera is planning to sell his New York-style pizza slices from food truck "pop-ups" around the country.He had raised £10,000 for the enterprise in part by selling 10 pairs of sneakers, including Nike SB dunks and original Nike Air Jordans. "Starting a business is expensive so I had to throw everything I had at it to get it off the ground. I sold my car as well, and with the money raised I was able to buy a pizza oven, dough mixer and furniture."

He already runs four pizza sites around Edinburgh and is planning to open a new venue in Glasgow in September with a £500,000 investment.

 

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Scot sold trainer collection to start dream pizza business now worth £10mMichele Civiera, 45, who moved to Edinburgh from Italy when he was young, founded his Civerinos franchise back in 2014.
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