In February, AMC\n \n said it was rolling out the initiative to all of its roughly 1,000 movie theaters by the end of the year. The company said at the time that AMC theaters would offer three pricing tiers for tickets, with the highest-end “Preferred” tier in the middle of the theaters priced at a “slight premium” compared to its “Standard” tier. That standard tier, it said, would be sold for the “traditional cost of a ticket.
Instead, it will test a new type of front row seating process after results from the Sightline pilot revealed that people still didn’t want to sit right at the front of the theater, their necks craned upwards towards the screen right in front of them, even with a slight discount on the tickets.
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