Nissan CEO spots key to cracking 'challenging' China market after demand slump

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Makoto Uchida told CNBC delivering new products at speed would be key as the company reported a fall in sales and declining market share.

a China-focused electric SUV, called the Arizon, and plans to launch other models as the company grapples with declining market share and slowing sales. It has said further details of its medium-term line-up will be released in the fall.reported

A Nissan Ariya electric car is on display during 2020 Beijing International Automotive Exhibition at China International Exhibition Center on September 27, 2020 in Beijing, China."The key is our business encompasses the entire value chain including the parts sourcing, designing, development, production, sales, and after sales. So this is our strength," Uchida told CNBC.

Uchida said that while Nissan did not win on scale globally, its 13 years of selling electric vehicles gave it an insight into consumer behavior and had informed decisions such as the development of a

 

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