Businesses today are too preoccupied with measuring workplace productivity by managing people’s time and evaluating their performance. However, this fixation often detracts from understanding customer needs and delivering quality outcomes.
In today’s competitive marketplace, this strategic approach fosters sustained business growth and customer satisfaction. Freislich suggests that redirecting organisational focus toward valued outcomes is crucial for three main reasons. “When customers perceive value in a product or service, they are more likely to become returning customers and recommend the business to others, and this can lead to an increase in sales and positive word-of-mouth marketing,” he says.Secondly, differentiation and establishing a market edge within a crowded marketplace is crucial for businesses to stand out from their competitors.
Research has shown that businesses make common mistakes when managing people and their perceived productivity levels.
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