This Company Puts Tepache, Mexico’s 3,000-Year-Old Fermented Pineapple Beverage, in Easy Reach of U.S. Consumers

Greg Dupree / Food Styling by Ali Ramee / Prop Styling by Christina Daley

While many of us were tending to sourdough starters in March 2020, Rafael Martin del Campo was tinkering with tepache. The sweet and sour fermented pineapple beverage, often sold in baggies from street stalls, is one of Mexico’s oldest drinks. In the spring of 2020, del Campo, who has a background in beverage development in the kombucha space, joined Alex Matthews, a marketing veteran, and founded De La Calle, the first brand to bring tepache into the U.S. market—and into a new era.

Over the next nine months, del Campo tested his family recipe, playing with spices and sugars to create a flavor profile that would be enticing to the U.S. palate, while also reflecting the characteristics of the tepache he grew up making on his kitchen counter at home in Mexico, as well as the refreshing street-side drink that Matthews fell in love with during his frequent travels throughout the country.

In just three years, De La Calle has secured nationwide distribution in Target, Kroger, and Whole Foods, among other retailers. The brand saw 100% growth in 2022, and there are new brand extensions in development. It’s clear they are succeeding in their mission to capture the history, spirit, and taste of tepache—and taking the 3,000-year-old beverage to new heights.

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