cemented their status as serious contenders. A bump in the road arrived with a defeat to Cork in the Munster championship but they bounced back with championship wins over Dublin – whom they meet in the All-Ireland final on Sunday – and Meath.
“A lot of people don’t realise the ins and outs of running an organisation such as Kerry ladies,” she says. “We’re a very small unit with a small amount of invested and amazing people on our executive. But let’s call a spade a spade, revenue is needed. Financial stability is the key to ensuring the viability of the organisation so that we can invest a vast amount of resources back into the county. That is fundamental in ensuring a bright sustainable future for Kerry ladies”.
Secondly, all teams rely on fundraising initiatives, which can mean anything from a night at the dogs to bucket collections and GoFundMe pages. And then, the most important revenue stream to target – bums on seats. “We, the people, in each corner of the country, we can do this by showing up. In Kerry, we have seen a huge increase in new faces at our games this year, which is incredible and I thank each and every club in Kerry for laying the foundations and driving that commitment, but we can’t stop here.”