These Ateneo kids can crack a business case

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How can a multibillion dollar pharmaceutical giant running operations in 16 international markets and employing over 12,000 employees across the globe make an even bigger impact? | TyronePiad /PDI

“Technology is transforming businesses around the world, including the banking industry. Keeping ahead of these trends will help make our younger generations stronger as our business leaders of tomorrow,” HSBC Philippines president and CEO Sandeep Uppal says.In any business plan, choosing the target market is crucial to the success of the company. This team believes Indonesia is the most attractive destination to launch their blockchain-enabled strategy.

The team views Indonesia as the “model country” that can be the standard of implementation for the rest of the region. “We can use blockchain to better track and keep the data from the different cold chain logistics that we have. In that way, medical companies can have a better visibility of the transport of the different medicines, like vaccines and serums,” Ong explains.

“We can use that data for public health institutions to know which medicines to develop more and where to sell them to,” she adds.The team of Ateneans took a step further in their proposal when they suggested building a health-care record system in the blockchain. They want to realize this project through a public-private partnership between the company and the Indonesian government.

In addition, the team says that patients must be educated as well on how the universal health-care database can help them in the long run.Uppal says this competition provides an avenue for the future professionals to hone their critical thinking skills.

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