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How fintech company Marqeta is using AI to help consumers

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A lot of companies are trying to figure out how to use generative AI to boost their businesses. Marqeta (MQ) has recently launched Marqeta Docs AI. Marqeta CEO Simon Khalaf tells Yahoo Finance Live that there are four areas the company is using generative AI: personalization, risk reduction, better customer service, and expanding the credit equity for consumers. However Khalaf notes that in financial services, there is a high bar for using AI. 'In every part of technology, generative AI has to generate content, while in financial services, most of the time, generative AI has to generate money,' Khlaf said.

A lot of companies are trying to figure out how to use generative AI to boost their businesses. Marqeta has recently launched Marqeta Docs AI. Marqeta CEO Simon Khalaf tells Yahoo Finance Live that there are four areas the company is using generative AI: personalization, risk reduction, better customer service, and expanding the credit equity for consumers. However Khalaf notes that in financial services, there is a high bar for using AI.

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