Top brands of leading digital solutions platform Globe Group have emerged as the most endeared brands in the Philippines in the latest PAHAYAG 2023–Q2 survey conducted by PUBLiCUS Asia Inc.
In a news release, PUBLiCUS said the Globe Group’s core telco brand Globe topped the telecommunications services category with an endearment rating of 65%, edging out competition which scored 61%, while the other telco player earned a rating of 16%. GCash also emerged as the Most Trusted Financial Service Brand with a 57% rating, lording over competitors that received 26%, 24% and 17%.
The findings of PUBLiCUS Asia Inc underscore the importance of emotional connections and consumer sentiment in the success of Filipino brands across various industries. Those that ranked highly demonstrated their ability to build deep rapport with consumers, earning trust and loyalty in competitive markets.