Mobileye picked up more self-driving car business on Friday as the EV start-up Polestar Automotive selected the company to provide the “Mobileye Chauffeur” on its Polestar 4. The price point is worth noting.
The $6,000 price is important. Tesla sells its Full Self Driving, or FSD, product for $15,000 and its Enhanced Autopilot for $6,000. Those are both so-called level 2 systems that require full-time driver engagement. Tesla hopes that FSD will eventually get good enough to become a higher-functioning self-driving system.
Mass-market truly self-driving cars aren’t on roads yet. Most systems, which include technologies such as automatic emergency braking, adaptive cruise control, and lane-keeping assistance, qualify as level 2. “We are very keen to push innovation in our performance electric vehicles together with Mobileye,” said Polestar CEO Thomas Ingenlath in a news release. “We know that driving yourself is not always fun and exciting. This technology means our customers could enable autonomous driving when they want, making all future journeys enjoyable.”