As part of the plans unveiled Thursday, check-out stations that had been located throughout JCPenney’s stores will be replaced with a single area of cashiers. Shoppers will also see brighter lighting and a fresh coat of paint. Store employees will be equipped with mobile devices to scan inventory and ring up shoppers’ purchases. And the chain is making upgrades to its Wi-Fi networks to speed up in-store connections.
Rosen said JCPenney’s customers are spending $700 more per month than two years ago just for basic necessities, like rent, gas and food. He noted they’re seeking competitive prices as well as a good shopping experience. As part of the latest remodeling push, Rosen said 100 stores have been refurbished. The plan is to remodel anywhere from 50 to 100 per year, he said.
Most importantly, Rosen said JCPenney has worked hard to keep the basics like jeans, white-T-shirts, and sheet sets in stock with the full size range or full color assortment, a problem that has plagued the chain and frustrated shoppers.