Given macroeconomic trends and organization-wide budget pressures, understanding the value of social data and its ability to drive bottom-line growth will be key for businesses to succeed and gain a competitive advantage.You alluded to the increased pressure businesses are faced with to not only do more with less but demonstrate success.
I also see great potential for AI to enhance marketers’ jobs, not replace them. I believe AI will be instrumental in enabling marketers to better target customers at scale, predict their behavior and engage in real-time. AI also frees up marketers’ time so they can tap into their true creativity and make a real impact across their organizations.when Sprout Social conducted a similar study with the Harris Poll.