While market downturns can devastate companies across industries, they can also be full of potential. By leaning in on being agile and flexible, business leaders can effectively navigate uncertainty, find new opportunities and execute needed change.members have dealt with their own share of market challenges.
Below, 15 of them each share one way companies can look for new business opportunities in a market downturn and secure a bright future.In a changing market, the first step is to acknowledge the change and deal with conditions as they are rather than as they were or as you wish them to be. Then, start looking for an opportunity. During the Covid downturn, for example, we pivoted our business development services from conferences to referral partners and ended with a record year.