Secret behind Aussie family’s ‘no nasties’ dog treat business

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And they owe their Springer Spaniel Lulu all the credit for the idea.

came first and foremost out of a lack of Aussie made pet bedding before “Lulu’s Kitchen”, a secondary business, launched almost two years later to fill a gap in the market for healthy dog treats.we couldn’t find the types of products that we ourselves wanted to feed Lulu our Springer Spaniel, so we embarked on the mammoth project of launching our own treat range,” the family told 7Life.“It has been a huge project, which has been incredibly rewarding both for us and our customers.

“When it comes to the pet sector, quality is rarely the first thing in the minds of manufacturers. Healthy pet treats aren’t the norm,” the family said. “Highly processed, grain filled, salt and sugar-based pet treats are the biggest sellers. They’re the cheapest to make, have the highest margins and have the longest shelf life.“

is a small but growing Aussie brand that aims to challenge the large conglomerates and manufacturers by providing a healthy, safe and most importantly, tasty alternative.”Lulu’s Kitchen is filled with delicious dog treats.“She’s our world and we are committed to making dog’s healthier, one by one. We are passionate about improving pet health and feeding healthier, biologically appropriate foods in the simplest way to improve our dog’s health,” they said.

 

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