The consumer is expected to remain resilient this year, but some retailers will benefit more than others. Consumer spending drives the U.S. economy, accounting for 68% of gross domestic product — and several analysts on Wall Street forecasted that spending will remain strong through 2024. However, the prioritization of that spending will result in winners and losers. Three research notes released this week attempted to answer who the winners and losers will be.
" Stores with middle-income consumer bases that don't offer a fantastic value will be hardest hit since they will feel most of the resumption of loan repayments . That's bearish for department stores and those selling high-ticket durable goods such as "home furnishings/decor/large goods purchases are easy to defer, cost a lot of money, and consumers have already pulled forward demand through Covid.