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Nasdaq's CEO says its time for corporate America to get in on alternative data, the $7 billion market that's taking Wall Street by storm

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Nasdaq, which recently acquired an alternative data provider, said it could leverage its relationship with companies listed on its exchange to provide the data.

Adena Friedman, Nasdaq's CEO, said she thinks there is a use case for big companies to use alternative data.

However, the benefits of alternative data aren't necessarily limited to Wall Street firms looking to find new trading opportunities.

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