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Analysis: Grab’s failed foray into investment sector showed its struggle to convert users despite large base

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SINGAPORE — It may be the most known operator of ride-hailing, food delivery and payment services with its mobile applications in the region, but Grab’s venture into retail investment three years ago in the hope of tapping its large user base has not taken flight as envisioned.

Analysts suggested why the super app developer may not have been able to pull existing users of its other services to its investment platform

The firm’s competitive advantage in ride-hailing and delivery business has no bearing on users' choice of investment platforms, for instance Singapore’s small market also makes it hard for Grab’s retail investment business to achieve a sustainable critical mass

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