Next-generation Hortalezas sustain business expansion

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Brothers Alfonso Iñigo and Alexone Rolando, sons of Dr. Rolando Hortaleza, are now at the helm of Hortaleza Corp.’s financial

Alfonso is the president and chief operating officer of Prime Global Finance Corp. , the group’s lending arm, while Alexone is the president of Prime Global Corp. whose major business is in fast-moving consumer goods .

“When I took over in 2019, we had been innovating and investing heavily on digital platforms for the past four years,” he said. Unlike other financing firms, PGFC has a dedicated portal for borrowers to log-in and check the status of their loans. The process from loan application to processing is purely digital. The only time there is physical contact is during appraisal for signing of documents and releasing of loan.

Alfonso is optimistic that the new insurance platform will be one of the company’s major products, seeing that insuretech could be the next big thing in the Philippines.

 

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