Songtradr on Bandcamp Acquisition: ‘We Want to Be Additive’

, a crucial commerce platform for independent musicians. While the purchase surprised the music industry, the marriage ultimately proved short-lived: Bandcamp was acquired again on September 28, this time by the licensing platform Songtradr.Paul Wiltshire

We’ve built technology around being able to best match the right music to a brand or to a customer. How do we ensure the right music is used in an advertising campaign or in a game that aligns with the target audience, whether it’s the gamer or the customer that’s watching the advertisement? We look at Bandcamp and it’s the largest independent music community in the world.

We’ve seen what happens when an independent artist has a license it can be quite transformational in terms of streaming numbers. We’ve licensed music to TikTok and suddenly an artist has blown up unexpectedly because brands got ahold of it. We really believe in licensing as being a key driver for your expanded awareness of an artist’s career.We bought an AI company called Musicube last year.

We want to be very clear to Bandcamp artists: They will always have the choice of where their music goes. Licensing is quite a steep learning curve for many — what does it mean, what are all the different opportunities, some are paying pennies, some are paying a huge amount. There’s a lot to unpack, so we know that’s going to be a careful learning process and it will take time to properly communicate. My impression was that Bandcamp got a big bump in engagement during Covid.

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