Snoop Dogg exits coffee company months after it launched

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The name of the coffee brand was inspired by a lyric from Snoop’s 1993 song, “Gin and Juice,” but he has stepped away from the venture.

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The Doggfather partnered with Indonesian businessman Michael Riady on the premium coffee brand INDOxyz earlier this year, but the rapper quietly stepped away at the start of the summer, we’re told. Snoop launched the premium coffee, which offered trendy espresso martinis in a can, back in March with a flashy campaign featuring him as the face of the line.from his 1993 song, “Gin and Juice,” and Snoop promised to change the coffee industry when it launched, connecting his passion for coffee to his successful music career.The company was kaput just after two months.

Song also exited, and commented to Page Six, “Working with Snoop and his incredible team on the launch of Indo was an amazing experience. I’m disappointed to see that journey end, but am excited to support a new venture, Flowin Coffee with female founder Tamie Tran.”Meanwhile, we hear Riady has told pals his split from Snoop was about a disagreement over music. “He’s been saying Snoop left because they disagreed on music for marketing,” according to our source.

 

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