Disney is discounting child tickets at U.S. parks as industry attendance lags

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Disney is discounting children’s tickets at its domestic theme parks as overall attendance at U.S.-based theme parks has lagged across the industry.

Disney is discounting children's tickets at its domestic theme parks for a limited time early next year.

The Walt Disney Company on Wednesday announced new, limited time discounts on children's tickets at Disneyland and Disney World. Parks, experiences and products, the division that runs Disney's parks, has remained a bright spot for the company in recent quarters. Disney has faced ad-related revenue losses within its traditional media business and has had difficulty monetizing its streaming business, as production costs and licensing fees soar.

 

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