'We're going to change the market': 5 ordinary people who took on Wall Street and won

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These online traders bet big on GameStop and AMC, and found community and a greater purpose in the process.

Wall Street seemed like a world reserved for the few, the rich and the powerful. But when online communities of ordinary people banded together in January 2021, strength in numbers shook the North American financial market to its core.

Living in a van and travelling the U.S. with his girlfriend, Fonicello jumped on the GameStop rocketship just as it was taking off. Everyone's perception of money changed. The small community that invested alongside me in GameStop all ended up seeing returns of 1,000 to 2,000 per cent or more. It's like, "Wow, this is way more than you could make actually being productive in society." [It] messes with your brain a bit. Like, it's tough to accept a day job.

GameStop — a company that's, in the middle of a pandemic, selling physical games. Off the top that sounds like a bad investment…. [But] sure enough, I look at the ticker and it's going up. And I drank the Kool-Aid. The profits that I did take, I mean, gave me a bit more disposable income — money that I can spend on relaxing. We've had a really good year, my girlfriend and I. We've made some trips. We went to Switzerland and got engaged.Featured Video

But when you're investing like that, emotionally, you have to hope that everyone else is investing in the same positive intent that you share. And so you're watching those numbers because when it goes in your favour, that means the people are on your side. [My wife] saw how detrimental that was for my mental health, and she was like, "I couldn't care less if we get a million dollars, Luis. Like, we're good [with] whatever we have right now. And the money isn't worth your mental health."

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