Advertising, design, fashion, journalism, publishing. These are just a few of the industries that will be completely changed by the inclusion of artificial intelligence.
These strikes thrust technology — historically a in labor disputes — into the spotlight. The outcome sets a new precedent in the tension between workforce automation and workforce augmentation. A tentative WGA deal outlines several provisions to keep its members at the writers’ table if and when AI is used.
According to Forrester, generative AI will reshape 4.5 times more jobs than it replaces, with significant impacts to white-collar jobs. In addition, Forrester predicts that from 2022 to 2030, agencies will replace 7.5% of jobs with automation — but that’s mostly limited to process-oriented roles that are easier to automate, not necessarily conceptual-oriented roles that leverage originality and human ingenuity.
You can argue that limiting the use of generative AI is necessary to protect the integrity of human creativity and that AI-generated content lacks the originality and emotional resonance that comes from human experiences and perspectives. AI does not replace or devalue human creativity; it’s a tool to augment and unlock more potential for human creativity, even for more humans who may not have the innate talent to create but do have the mind to ideate.