A small business owner has taken to social media to launch an attack on a retail giant after noticing they were selling very similar products.Mollie White from the White Christmas Co said she had the idea to create Christmas-themed pool floaties back in 2021.
“Kmart just copied our unique Christmas product idea but I’m not going to let it get me down,” she said in a video which has now been viewed more than 60,000 times.Ms White says she spent “months and months” researching quality manufacturers for her idea so the floaties would last for many holiday seasons.
The White Christmas Co’s reindeer and gingerbread-themed pool floaties are currently listed for sale at a pricey $99.95 each.“It is impossible for small businesses to compete with Kmart when it comes to prices, but it’s important that we realise the value small business bring our customers in terms of new products and their quality,” Ms White told NCA NewsWire.
It is understood the retail giant has sold pool floats in a similar shape for six years, starting with a unicorn, but whether they launched the reindeer before or after the White Christmas Co is unknown.Some commenters doubted her claims the themed inflatables were her idea.