The Origins of The Modern Self-Improvement Industry: Protestant Roots and Capitalist Fruits

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Imagine a hunter-gatherer exclaiming he’s taking his life into his own hands and is now going to become a solo hunter. They had a drought, so he commits to visualizing only good weather next season because, you know, his thoughts create reality. has become a popular pursuit in contemporary society, focusing on personal growth, self-improvement, and achieving one’s I will go as far as to say that it’s almost a moral imperative to be into personal development.

Modern Capitalism: The Fruit of Hard Work Although it seems unrelated, capitalism is highly intertwined with the personal development industry, too. The sort of language people who’re selling you courses use is 6-figures this, 5-figures that, this student of mine quit their 9–5 and began making millions $ online, etc. We see the idea of success and ‘making it on your own’ being sold as a virtue.

 

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