The makers of a multicoloured sports tape used on hockey sticks and other equipment say a ban by the National Hockey League has actually been good for business.
The NHL announced this week players aren't allowed to use the tape, which has been used around the league since 2016 as a visual symbol of support of the LGBTQ community, in games, warm-ups or even practices. Pride Tape co-creator Kris Wells says the fallout from the NHL ban has boosted sales because people want to show their support for the product and its goals. "Like controversy often does, it increases the tension and and certainly sales of Pride Tape, including from National Hockey League teams who ordered more tape and NHL players themselves who directly ordered the tape," he said.