The U.S. Senate is looking to roll out protections for actors, musicians, performers and individuals outside of the entertainment industry from having computer-generated versions of their image and voice, known as digital replicas, being used without their consent.introduced in the U.S. Senate last week, known as the No Fakes Act, it notes that individuals “shall have the right” to authorize the use of their own “image, voice, or visual likeness.
The use of digital replicas have created ethical concerns as it can blur the lines between what is fake and what is reality, and can be used to spread misinformation online.on the internet, which featured an AI-generated version of Grammy award-winning artist Drake’s voice rapping the lyrics of the song without his permission.
“We have a moral and commercial responsibility to our artists to work to prevent the unauthorized use of their music and to stop platforms from ingesting content that violates the rights of artists and other creators,” said Universal Music Group