NetSuite, owned by Oracle, said that it is using its parent company's cloud-based systems to develop the new"Text Enhance" feature. It is the latest in a string of business software firms such as Microsoft, LinkedIn and Adobe seeking to use generative AI - which can read and write human-like text after a short prompt - to add new features.
Evan Goldberg, one of NetSuite's co-founders, said the feature can automatically compose emails such as collections letters to include data from various parts of NetSuite's systems, such as how much is owed, how many days late the payment is and a reminder that the customer can get a discount in the future for paying earlier.
Other new NetSuite features are aimed at reading and analyzing financial data to generate summaries and reports. Goldberg said the company believes the features will be used to help boost productivity rather than eliminate jobs.