How local business owners are scaring up profits this Halloween season

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Many businesses see the holiday as a way to run special promotions, but to truly leverage the potential of a holiday, it takes planning — sometimes up to a year in advance.

Halloween is not only lots of fun for both kids and adults, but it’s also a great opportunity to boost sales and profits for the entrepreneurial business owner., exceeding last year’s record of $10.6 billion, according to a recent survey by the National Retail Federation. More than 73% of people surveyed said they plan to participate in Halloween-related activities, which is up from 69% in the prior year.

“Halloween is one of the busiest times of year for our business and our community does a lot to get people engaged this time of year whether it is trick or treating at participating businesses or the trolley ride down Main Street,” said Dickey Valerio the general manager of Of course, Halloween wouldn’t be Halloween without a little dressing up and many retailers and restaurant owners like to encourage both their employees and customers to join in the fun.Chris’ Jazz Cafe

“Collingswood is a big Halloween destination for local kids,” owner Kimberly Camp said. “It’s really important because it brings a lot of people into town and to the gallery who ordinarily wouldn’t come here. I stay open late to accommodate our town’s Halloween events and then I offer special Halloween discount coupons.”“I always make witches for Halloween that are always popular.

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