‘Beauty aids often look like horror movie props’: the show lifting the lid on a £660bn industry

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Was a double chin really highly fashionable once? Is social media ranking your looks? And how did Iran become a nose-job world leader? We go behind the scenes at The Cult of Beauty

Does my nose look big in this? … 12 Reasons You’re Tired All the Time by Juno Calypso, featuring the Linda Evans Facial Rejuvenating System.Does my nose look big in this? … 12 Reasons You’re Tired All the Time by Juno Calypso, featuring the Linda Evans Facial Rejuvenating System.ur obsession with beauty isn’t quite the 21st-century phenomenon we might think. Defining who and what is “beautiful” has plagued philosophers, mathematicians, scientists and mere mortals for centuries.

“The trope of a woman looking at herself in the mirror in pursuit of physical, philosophical and cultural beauty ideals is They may sound like a curious relic from bygone times, but consider this: “spot stickers” have become a common sight in beauty product aisles – and are essentially a novel incarnation of mouches. The exhibition has plenty of similarly relatable links between present and past. “During my research, I found a book from 1562,” says Jill Burke, a historian and professor who worked on the show’sSensorium section.

With Pamela Anderson’s decision to not wear makeup at last month’s Paris fashion week proving enough to makein the UK felt anxious or depressed about their body image. It looks like we’re finally starting to clock that, amid this beauty boom, we’re not always being made to feel better. Maybe it’s time to ask why.“The pressures are only increasing,” says Emma Dabiri, author of Disobedient Bodies: Reclaim Your Unruly Beauty.

 

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