Think of “geek” and images of programmers eternally hunched over workstations come to mind. Or an astrophysicist reviewing space observatory feeds. Or maybe a diehard Star Wars fan. But it turns out that business leaders can be geeks in their own right as well — welcome to the era of the“A bunch of business geeks, many of them working in what we loosely call the techspace, have come up with a better way to run a company,” says, principle research scientist at MIT. “It’s better in two ways.
It may not be technology alone that propelled such growth. Market expectations for these companies are off the charts, too. The many tech entrepreneurs and CEOs I’ve met over the years know they are where the action is, but they can’t sustain themselves with mere five-percent annual growth that would make traditional companies jump for joy.
It may no longer even be appropriate to pigeonhole these more inspired companies as “tech” companies, as this cultural mindset has spilled over into other sectors such as advertising, media, entertainment, and even auto manufacturing, McAfee says. “Geek companies” are a better moniker, he states. Geek companies still have their flaws, he cautions — they make big strategic mistakes, and they don’t have enough diversity.
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