If we want to make meaningful change, we must broaden the scope of menstrual activism beyond just the product and its taxation.
Unsurprisingly, the eight brands involved—including August, Cora and Rael—excel at branding themselves with an intersectional and environmentally conscious approach.
While I agree with the first three points she presents, the ‘gateway’ argument has its limitations. It’s true that discussions around the tampon taxraise awareness about period poverty in the general public and served as a policy opening in the U.S. context. However, the question remains whether the movement could have been more creative in its approach—as Weiss-Wolf herself acknowledges that the menstrual equity agenda should extend beyond simple sales tax reform.
We should also be concerned about this change’s potential adverse worldwide effects. The U.S. and U.K. have been pivotal in shaping period poverty activism, setting precedents and influencing policies on a global scale. The recent coalition formed by menstrual product companies to reimburse customers for the tampon tax may seem like a positive step for menstrual activism—but it primarily follows the well-established government strategy of focusing on tax reforms, failing to address broader issues of menstrual equity and stigma.
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